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Sandwiches as we know and love them could become extinct as early as 2043. Gone. End in sight. That’s because soil erosion is making it difficult for farmers to grow soybean crops, a key ingredient in our mayonnaise. So Hellmans is pledging $30 million over the next five years to help farmers in the US and Canada embrace regenerative agriculture practices on their farms.
From April 17-24 at SaveOurSandwiches.com, sandwich lovers can join Hellmann’s mission and support their favorite lunch staple by “adopting” a sandwich – adorable plushies lovingly designed after four endangered sandwiches iconic for their use of mayo – the BLT, Turkey Club, Italian Sub and Egg Salad.
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